Pipette went to North American independent conglomerate HRB Brands, which bid $1.75 million for the baby care brand in the Amyris bankruptcy auction.
WHO: Pipette is a clean personal care brand for babies and moms incubated by Amyris using their proprietary sugarcane-derived squalane as the hero ingredient, launched in September 2019. The brand is carried in retailers like Credo, Target, Ulta Beauty, Walmart, and Amazon.
High Ridge Brands (HRB) is a portfolio company of Tengram Capital Partners, a private equity firm with an investment strategy predicated on leading middle-market consumer companies that own strong, recognizable brands, including Zest, V05, Coast, SGX NYC, Thicker Fuller Hair, LA Looks, and others.
WHY: Amyris filed Chapter 11 bankruptcy in August. The Pipette brand was auctioned off as part of the Amyris bankruptcy proceedings.
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